Amazon is looking to move into the Australian ticketing market while also becoming a major sports sponsor, a move that could seriously hurt Ticketmaster who have often been accused of price gouging in the past as well as Harvey Norman who are a major NRL League sponsor.

According to sources Amazon is keen to attack the ticketing market, and want to offer premium customers tickets to events while also being able to bundle live shows with their Amazon Prime offering.

Analysts claim that Amazon could easily deliver a massive global tech savvy customer base and bargaining power in a move that could take it right up to Ticketmaster, who are seen as being, arrogant and dominating due to their monopoly with ticket sales for music acts and sports events.

Currently Ticketmaster, is the exclusive seller of primary tickets for many top venues in both Australia and the United States.

Read the full article by David Richards here.

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